Business Update - July 2024

The last month stood for final deliveries reaching up to 1,200 units shipped in the past 4 months. We have upgraded the server and have new brew pack stock. Based on the momentum, we're eager to share these exciting developments with you.

GEN 3 Delivery Update for EU countries

As of today, we are thrilled to announce that 99% of the pre-orders in the EU have been fulfilled. This milestone marks a significant achievement in our journey . When you order today, you will get your order within 1-5 days. But, like any journey, there are a few remaining steps to be taken. You might be wondering why we can't fulfill the remaining 1% of orders. Here's the story behind it.

The Challenge of 1%

Despite our efforts and numerous reminders, a small fraction of buyers have not responded to our requests for address verification for orders under SH-5312. Address verification is a crucial step to ensure that our products reach the right destination safely and efficiently. Without this confirmation, we are unable to proceed with the shipment. If you have an outstanding order under SH-5312 and haven't received your product, please check your email, including your spam folder, for our messages.

Orders in transit

We are monitoring a few orders that are in transit or have been returned to us. We are working with DHL to resolve this cases one by one. 

GEN 3 Delivery Update for non-EU countries

As for our global customers, we’ve faced both triumphs and challenges with shipment. Here’s an update on the current status of shipments across various regions and the hurdles we’ve encountered along the way.

🇹🇭 Thailand: Successful Deliveries

We’re pleased to report that shipments to Thailand have been successfully delivered to customers. The process went smoothly, thanks to local partners.

🇰🇷 South Korea: Streamlining from the EU Warehouse

For our customers in South Korea, shipments are being handled from our EU warehouse. The packages are on route, and we anticipate a smooth delivery process.

🇨🇳 China: Deliveries in Progress

In China, we are in the process of shipment. Preparing the necessary paperwork with SF Express has been a meticulous task as we've to ship units to Hong Kong first due domestic rules of the factory. However, we have managed to ship a few orders and are working to dispatch the remaining ones.

🇦🇺 Australia: Awaiting Arrival

Shipments to Australia are underway, with an expected arrival date of July 18, 2024. Our local distributor will manage the subsequent distribution of the products. To ensure a smooth customs clearance process, we will be sending out emails to collect local GST from customers.

🇸🇬 Singapore: Secured Local Distribution

Our products are on route to the warehouse of The Men’s Cave, our local distribution partner in Singapore. They will handle the local distribution, ensuring that our customers receive their orders promptly. In some cases, to expedite delivery, we have decided to ship individual orders directly to customers. 

🇯🇵 Japan: Seeking a Distribution Partner

In Japan, we are in the process of finding a suitable distributor. We are committed to establishing a reliable local partnership to ensure timely delivery of our products. Until then, we appreciate the patience of our Japanese customers.

🇦🇪 UAE:  Seeking a Distribution Partner

Similar to Japan, we are currently seeking a distributor in the UAE. In the interim, we have opted to ship some individual orders directly to customers to avoid delays. 

🇺🇸 USA: Collaboration with Exobrew

In the USA, our partner Exobrew is actively working on the assembly process. They will provide an update on the progress shortly.

Brew Pack Availability

In the past four months, we have shipped over 1,000 brew packs, producing enough ingredients for 24,000 bottles of beer, that’s the equivalent to the height of the Empire State Building.

As many of you are just receiving your brew packs, we've noticed an increased demand for more. This is fantastic news, and we’re thrilled to support your brewing adventures.

Meeting the Growing Demand

To better manage this growing interest, we are transitioning to an on-demand model. We are occasionally placing bulk order with our current supplier, Braumarkt /  Grainvest, based in Holland and Germany. Minibrew will have stock of some of our most popular brews from July 18 2024:

• Get To the Hoppa (NEIPA)
• Hainut (Saison)
• Gulden Craen (Strong Blond Ale)
• Weizen (German Wheat Beer)

These varieties are perfect for the summer season, offering refreshing and diverse flavors to suit every palate.

✨ Special Orders ✨

For those with outstanding orders for brew packs, rest assured that our Brew Master, Rolf, is dedicated to crafting a few orders on demand. 

Current and Future Plans

Since mid-June, we have been excited to partner with Brouwmout.nl, a local brew shop in the Netherlands, to offer a variety of brew kits specifically designed for MiniBrew. These kits include crushed malt, hop pellets, and a convenient QR code, bringing the total number of our local suppliers to four across Europe.

Here's a quick overview of our future plans:

• Sweden: We are in discussions with Magnus, a Swedish brew shop, to implement an on-demand model. Due to the midsummer celebrations in Sweden, the process is taking a bit longer, but we anticipate sharing more details in August.
• Italy: Our talks with Mr Malt, an Italian brew shop, are progressing faster. We hope to have more information available before August.

Expanding Our Local Supplier Network

Our goal is to expand this on-demand model to include more local shops that source local ingredients and cater to MiniBrew users. We believe that working with local suppliers ensures fresher ingredients and supports local businesses.

If you know of a shop in your country that has experience in making brew packs, such as in France, Spain, Portugal, Austria, Poland, or the Czech Republic, please let us know. Experience in making brew packs is often an indicator of quality.

You can email your suggestions to hello@minibrew.io, and we will have Rolf contact these shops to explore potential collaborations.

Cashback with The Media Markt Saturn

To celebrate this partnership, we have an exclusive offer for you: Get a free Starter Pack and Weizen Brew Kit worth €62!

Cashback Opportunity

For those who have already purchased the GEN 3, Weizen, and Starter Pack, we have great news. We are offering a cashback of €62 to match the value of the Starter Pack and Weizen Brew Kit.

How to Claim Your Cashback

1. Purchase Confirmation: Ensure that you have purchased the GEN 3, Weizen, and Starter Pack from Mediamarkt Saturn
2. Cashback Request: Contact our support team with your purchase details to request your €62 cashback.
3. Receive Cashback: Once verified, you will receive the cashback amount directly.

Online offering at Media Markt Saturn Germany

Software

We're committed to continuous improvement and ensuring that your brewing experience is as smooth and enjoyable as possible. This hasn't been the case in June. Twice actually.

While there is nothing fundamentally wrong with our current setup, we recognize that some systems need an upgrade. We've added space and upgraded our broker version. The issue was caused by enormous amount of new starts of brew sessions a day.  We've also received valuable suggestions and bug reports from you

Based on your feedback, we've compiled a list of the most commonly reported issues and suggestions. Now, we need your help to prioritize these improvements. Below is a shortlist of items that we've heard often from you.

We'd love for you to upvote or downvote each item to help us determine which issues we should address first. Here is the link to our feedback board. 

Next Update

Our next update, planned after the summer, and we will share more information about new software progress. We appreciate your ongoing patience. Please feel free to share any feedback or thoughts in the comments. Thank you, as always, and happy MiniBrewing!

Cheers!

MiniBrew Team