Business Update - Nov 2023

by Bart van de Kooij, on Nov 13, 2023 10:53:00 AM

Screenshot 2023-11-11 at 07.09.58After a dedicated 5-week effort, we're thrilled to announce that the assembly of GEN 3 devices is well underway. For those who've been patiently waiting, your long-anticipated MiniBrew experience is on the horizon, complete with improved technical support and a streamlined repair and return process.

GEN 3 Assembly Update

In our September 2023 update, we projected assembly to commence by the end of October or early November. We've made significant strides to address your concerns about delivery timelines, urging our manufacturing team to kickstart assembly as scheduled. Despite a new location and workforce, the assembly process aligns seamlessly with both factory and MiniBrew standards. We're super excited to show you the assembly line of GEN 3.

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Assembly of GEN 3 devices

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GEN 3 base stations

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Assembly of GEN 3 Smart Keg devices

October marked a crucial milestone as our sourcing manager, Steven, and CEO, Bart, concluded the colour settings for GEN 3. With the next build, slated for the Pilot phase in December, we're in a unique position to implement final tweaks and improvements before mass production kicks off. As mentioned in previous updates, we're exploring texture possibilities to enhance the overall user experience.

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Update GEN 3 Colour setting

GEN 3 Quality Checks

Ensuring the functionality of each GEN 3 device is our top priority during the production phase. To achieve this, we've implemented a comprehensive testing process that assesses the machine's core functions, firmware integrity, cloud connection, and readiness for shipment. To facilitate this testing, we've developed a dedicated app that meticulously evaluates every aspect of the device.Screenshot 2023-11-11 at 07.22.18

Comprehensive testing of the product

Beyond the assembly phase, our commitment to quality extends to a series of 53 functional acceptance tests. Unlike the assembly check, we perform these tests in each build by actually brewing beer with the machine. This hands-on approach is essential to guarantee that the beer produced meets professional standards. Conducting these rigorous tests not only ensures the functionality of each unit but also provides a double-check mechanism, significantly minimising return rates and securing your MiniBrew experience. The whole process takes about 4-5 days and is executed by Rolf.

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Brewing beer in the factory

GEN 3 Planning Update

In alignment with our commitment to delivering an enhanced GEN 3 based on customer feedback and innovative cooling technology, the factory successfully built a small series of 50 devices in November. This achievement translates to fulfilling the first pre-orders by the end of the year. As outlined in our September 2023 update, the pilot phase is scheduled for December, during which an additional 50 units will be meticulously crafted. The final batch is anticipated to roll out in January 2024, completing our meticulous production process.

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Updated planning

New Brewing options

While our primary focus has been on production, we're thrilled to share that our deal with Maltmiller is on track to be finalised in November, marking a significant step forward. Additionally, we've been reaching out to many of you via email regarding special promotions on brewpacks, especially those nearing their expiration date. Here is the full offering. 

  • Hainaut Brew Pack with a 20% discount! - due to approaching best-by date of 2 December 2023. Refreshingly dry Belgian ale. With its fruity and spicy notes, it's the perfect balance of bitterness and moderate strength. Experience a new level of Belgian craftsmanship today
  • Hello World Brew Pack with almost 25% discount - due to approaching best-by date of 18 November 2023. Belgian Style Pale Ale with a beautiful amber color. Moderate bitterness. Excellent drinkability. Appreciated by the experienced beer aficionado as well as the less craft beer minded people. A true friend of everybody. Downside: your keg will be empty in no time.
  • Juicy Double Brew Pack with 25% discount - due to approaching best-by date of 16 November 2023. Bursting with the Freshness of Amarillo, Mosaic, and Simcoe Hops! 🍻 Brewed with the classic dry-hopping technique for 18 days, this DIPA is all about delivering maximum flavor and aroma in every sip. Get ready for a juicy, fruity experience you won't want to miss

As communicated in the September 2023 update. The wingman robin of Bird Brewery is coming back. Here are the first production samples.

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Other new things to share

  • In October, we solidified an agreement with for the Dutch market. This partnership will allow us to offer brewpacks and, later on, GEN 3 devices through their platform. Notably, customers will benefit from reduced shipping costs.
  • Additionally, we've revamped our support system, introducing a "chat live with us" feature on our website during business hours. Further improvements are in the pipeline, including the integration of technical support into our overall user experience
  •  To enhance buyer protection, we've partnered with Trustedshops, an organisation offering comprehensive buyer protection for end-customers. Minibrew has undergone audits, and we've made adjustments across our platforms to align with updated legal requirements related to delivery and return transparency.

Next update

In the next update, (planned for end December) we will share more information about the progress of GEN 3, and other plans. Thanks again for your patience. Please share any feedback/thoughts in the comments. Thank you as always, and happy MiniBrewing!

Topics:MiniBrew Update